Projects

I'm often asked which industries I specialize in, and I can never help but laugh. Because while each company I work with has unique goals and each audience looks a little different, the process of getting reliably consistent results remains the same. Because whether it's hardware or software, finance, education, or consumer goods, every project starts with understanding the user's problems and needs and then pushing further than feels natural to ensure that expectations never come up short.

HP Mars
Home Planet

Other projects

Examples of other products and projects on which I have led the strategy.

American Express Consultant Dashboard

Cox Media Customer Journey Map

Brikk Innovations - Community Design Thinking Platform

Eighthnote Cannabis Tracking Application

Fender Guitars Development and Content Strategy

Harlem Globetrotters Website and Fan Engagement Strategy